Events are about people

Technology has transformed the way we communicate.

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We now live in a connected world, where instant messages can be seen by millions within seconds, where large corporations do not necessarily control the narrative, where Twitter has become the medium of choice for breaking news. The Events Industry has also seen a huge change in the way events are run.

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Audience behaviour has shifted.

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In the past, audiences were there to listen, and only to listen. Keypad voting systems allowed them to express their views. With text messaging, audiences could ask questions and post comments. As the level of participation grows and grows, organisers no longer build events, they build relationships.

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How they are described has evolved.

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Traditional definitions of participants are no longer adequate. Up until recently, we had to be satisfied with knowing what our audiences said and did; now we need to understand the motivations and the reasons behind their actions.

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This allows stories to emerge

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Information helps place actions into context, allowing individual stories to appear that can lead to remarkable insights into audience behaviour. Joining the information together creates stories that can be used to improve the event itself and to communicate better with each attendee.

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and connections to be found

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These individual stories often intersect and common themes can create real value to both the attendee and the event organiser. What did different people who share the same employer have to say? Do attendees who really enjoyed a particular session have something else in common?

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creating a tapestry of digital information.

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The information each individual generates is a digital thread weaving through the event, interacting with, and crossing over, other digital threads. If we take a few steps backwards, we will see the whole picture, a digital tapestry of the whole event.

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